Our Story
Founded in 2022 by Joanne Pope-Clark, The Vino Market was born from a passion for wine, community, and artisanal quality. What began as a small boutique dedicated to the art of the perfect pour was inspired by Joanne's vision of creating a welcoming space where people could gather, connect, and discover exceptional wines. We believe every bottle tells a story of the land and the hands that crafted it, and we are committed to bringing that heritage to your table. Since opening, The Vino Market has evolved into a sophisticated lifestyle brand where wine enthusiasts can explore curated selections, participate in intimate tasting experiences and cultural workshops, and discover the soul of wine country through our signature Vino Ventures tours. Through every event, tasting, and vineyard adventure, Joanne's mission remains the same: to create memorable experiences that connect people through wine, travel, and community.
Expert Behind the Brand
Joanne Pope-Clark
Joanne is the founder and owner of The Vino Market, a wine lifestyle brand dedicated to creating memorable experiences through wine, travel, and community. She launched The Vino Market in 2022 with a vision of making wine approachable while bringing people together through curated tastings, events, and wine tours. Guided by a passion for hospitality, education, and relationship-building, Joanne has grown the business from a boutique wine concept into a destination for wine enthusiasts across North Carolina. Her love of wine and travel inspired the creation of Vino Ventures, offering guests immersive vineyard experiences and curated wine country adventures. As The Vino Market continues to grow, Joanne remains committed to building a brand that celebrates connection, culture, and the stories behind every bottle.